Thursday, January 5, 2017

Social Media Marketing

social media chalkboard ss 1920

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • YouTube

1 comment:

  1. Wow, this post is so nice about social media marketing. I am also going to get started with the marketing of my new business and will list all of the popular social media platforms and will decide on the useful strategies to grow the traffic. In fact, have been considering the Google Adwords Management technique. What is your opinion regarding it.

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